London-based singer-rapper Rio Rainz returns with his new single, 'Mutual Butterflies' produced by Oscar Moos. Music has shaped Rio’s life from a young age. Growing up with Jamaican and Irish roots, he was surrounded by soul, reggae, and inpsired by singer-songwriters. After his parents' separation, Rio channeled his challenges into introspective lyrics, hoping to support others through his vulnerability.
At fifteen, Rio went viral with a Black Box freestyle, showcasing his unique blend of rap and R&B. His debut EPs, 'Withdrawal Symptoms' and 'Cobwebs in My Room,' solidified his place in the DIY-Alt-Rap/R&B scene. With support from The Face, NME, and MTV, Rio's fanbase has soared, and he's now focused on helping others facing similar struggles.
Photo: alistair mcveigh / @135alistair
From starting out at a church and performing arts school at the age of 6 to now, how has your musical journey evolved over the years?
My journey has been a gradual evolution from the early days of church performances to experimenting with different genres and styles. Over the years, I’ve grown from a young performer into an artist who’s more in tune with my own voice and creative vision, constantly exploring new sounds and themes.
Can you tell us about the inspiration and creative process behind your latest single 'Mutual Butterflies'?
'Mutual Butterflies' was inspired by the excitement and uncertainty that come with new relationships. The creative process involved blending intimate lyrics with a mix of alt-R&B elements to capture the feeling of both anticipation and vulnerability.
Photo: alistair mcveigh / @135alistair
Growing up in East London and performing from a young age, who were some of the artists or mentors that inspired you early on?
Early on, I was inspired by artists like Amy Winehouse and Billie Eilish, who brought a unique twist to their genres. Their authenticity and innovation had a impact on my own approach to music.
You aren’t afraid to be vulnerable and discuss your struggles in your music, you aim to help others who have struggled, or are struggling. Is there a specific message you would like to spread globally?
My message is about embracing vulnerability and finding strength through it. I want people to know that it’s okay to struggle and that there’s power in sharing those experiences. It’s about creating a space where we can all connect through our shared human experiences.
Your music videos, like 'BAD,' are visually striking. How important are visuals in your overall artistic expression, and how do you approach the visual storytelling aspect of your music?
Visuals are crucial in bringing my music to life. they provide an additional layer of storytelling and help convey the emotions and themes of the songs. I approach visual storytelling with the same level of detail and creativity as the music itself, ensuring that every image complements the song’s narrative. I’m directing my own stuff more & more.
Photo: alistair mcveigh / @135alistair
You’re making waves in the UK DIY scene, blending alt-R&B and rap. How do you see your place in this burgeoning scene, and who are some of your biggest influences?
I see myself as a part of this evolving DIY scene, contributing to its diversity with my blend of alt-R&B and rap. Influences like King Krule and Rex Orange County have shaped my sound, pushing me to experiment and innovate within the genre.
With new music on the horizon, what themes or stories are you excited to explore in your upcoming projects?
I’m excited to dive into themes of personal growth and resilience. Right now I’m living a little, I know everything else will be natural when I touch-down in the studio.
Press shuffle on your favourite playlist and tell us the song that plays first.
A2 - Don’t Run
We’re all about giving creatives a platform at Bonded – who is a creative that you think everybody should be aware of right now?
I’d recommend checking out Iliona.
You're sitting on a lot of new music that you’re excited to share in the coming months. Can you give us a hint about what’s next for Rio Rainz and what fans can expect from your upcoming projects?
Expect a mix of introspective lyrics and a slightly more stern direction in sound. I’m working on projects that delve deeper into personal stories, and new musical directions, aiming to push boundaries and connect on a more profound level with my audience.
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